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《啄木鳥抖音報(bào)獎(jiǎng)》拼貼動(dòng)畫

器材用品| 佳片精選 |企業(yè)宣傳片

—Client/出品方

啄木鳥

—Project name & type/項(xiàng)目名稱&類型

《啄木鳥抖音報(bào)獎(jiǎng)》拼貼動(dòng)畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2024年6月27日

—Production cycle /制作周期

10days

1.BACKGROUNDPROJECT

The problem of repairing household appliances in life often makes people feel helpless, and this trouble seems to be everywhere. However, in this digital age, consumer preferences are shifting from traditional offline repair shops to more convenient and reliable online solutions. The Woodpecker Repair Platform was created as a bridge to fill the gap between users and high-quality professional services. Whether it's a sudden microwave breakdown or a stubborn problem with your washing machine, Woodpecker can provide you with a quick and convenient solution to rejuvenate your life.

生活中的家電維修問題常常讓人們感到束手無策，這種困擾似乎無處不在。然而，在這個(gè)數(shù)字化時(shí)代，消費(fèi)者的偏好正在從傳統(tǒng)的線下修理店轉(zhuǎn)向更便捷、更可靠的在線解決方案。啄木鳥維修平臺(tái)應(yīng)運(yùn)而生，作為一座橋梁，填補(bǔ)了用戶與高質(zhì)量專業(yè)服務(wù)之間聯(lián)系的空白。無論是突如其來的微波爐故障還是洗衣機(jī)的故障問題，啄木鳥都能為您提供快速、便捷的解決方案，讓您的生活重新煥發(fā)活力。

安戈力

2.STORYBOARD

Through Douyin, a powerful social platform, Woodpecker has created a new trend of online home appliance repair, attracting target audiences through short videos, accurately meeting their needs, and making Woodpecker their trusted choice.

啄木鳥通過抖音這一強(qiáng)大的社交平臺(tái)，打造了線上家電維修的新潮流，通過短視頻吸引目標(biāo)受眾，精準(zhǔn)滿足他們的需求，讓啄木鳥成為他們信賴的選擇。

Ugly also successfully completed the design task for the woodpecker, using the same blue tone as the woodpecker app logo on the main color, and using vibrant orange accents to form a sharp contrast and enhance the visual impact. The integration of black and white real-life shooting elements not only unifies the visual style, but also subtly conveys the brand concept, which is deeply imprinted in the hearts of the audience.

安戈力也成功的為啄木鳥完成了本次的設(shè)計(jì)任務(wù)，主色調(diào)上選用與啄木鳥App標(biāo)志一致的藍(lán)色基調(diào)，并以活力四射的橙點(diǎn)綴色，形成鮮明對(duì)比，提升了視覺沖擊力。黑白實(shí)拍元素的融入不僅統(tǒng)一了視覺風(fēng)格，還巧妙傳達(dá)了品牌理念，深深印在觀眾心中。

3.CHARACTER SETTING

This time, the woodpecker logo is transformed into the main character, and it enters the picture with its lively image, symbolizing professionalism and efficiency. The action of the woodpecker pecking at the food is cleverly combined with the home appliance maintenance scene, which vividly shows the core value of the platform. This is not just a simple repair, but a perfect combination of creativity and technology, so that every user can feel the flexibility and reliability of the woodpecker when solving home appliance problems.

這次，啄木鳥Logo化身為主角，以其活潑的形象進(jìn)入畫面，象征著專業(yè)與效率。啄木鳥啄食的動(dòng)作與家電維修場(chǎng)景巧妙結(jié)合，生動(dòng)展現(xiàn)了平臺(tái)的核心價(jià)值。這不僅僅是簡(jiǎn)單的維修，而是一種創(chuàng)意與技術(shù)的完美結(jié)合，讓每位用戶在解決家電問題時(shí)都能感受到啄木鳥的靈活與可靠。

4.CAMERA VOICE DESIGN

The animation design is very innovative and experimental, using collage Mg animation techniques, which not only maintains the visual smoothness, but also adds interest through the iconic image of the woodpecker and the scene transition. The application of camera drawing techniques makes the animation and real-life elements perfectly integrated, bringing a deeper artistic enjoyment both visually and audibly. This design is not only the application of technology, but also an improvement of the user experience, making every scene vivid and infectious.

本次動(dòng)畫設(shè)計(jì)極具創(chuàng)新實(shí)驗(yàn)性，采用拼貼Mg動(dòng)畫手法，不僅保持了視覺的流暢性，還通過啄木鳥標(biāo)志性的形象和場(chǎng)景轉(zhuǎn)換增添了趣味。而鏡頭抽幀技巧的應(yīng)用，則使得動(dòng)畫與實(shí)拍元素完美融合，不論是視覺還是聽覺上都帶來了更深層次的藝術(shù)享受。這種設(shè)計(jì)不僅僅是技術(shù)的應(yīng)用，更是對(duì)用戶體驗(yàn)的一種提升，讓每一個(gè)場(chǎng)景都生動(dòng)而富有感染力。

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場(chǎng)景展示對(duì)比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

LIJUAN ZHUANG

—SPLIT MIRROR /分鏡

LIJUAN ZHUANG

—SCENE TEACHER /場(chǎng)景師

XIANGYAN TAN /CHE LI / YUYU

HANYUE GONG / BASI / YUN WANG

—COLOR SETTING /色定

XIANGYAN TAN / CHE LI / YUYU

HANYUE GONG / BASI

—DIRECTOR /導(dǎo)演

LIJUAN ZHUANG

—PRODUCTION /制片

LIJUAN ZHUANG

—ANIMATOR /動(dòng)畫師

SHIGUO WANG / WENFENG CHEN

—CHECKER /動(dòng)檢師

SHIGUO WANG / WENFENG CHEN

—SYNTHESIS /合成

SHIGUO WANG / WENFENG CHEN

—SOUND&MIX /音效/混錄/錄音

WENFENG CHEN

—MUSIC /選曲

WENFENG CHEN

9.UGLY INTRODUCTION

中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，

（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”

，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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安戈力

丑從未如此藝術(shù)&MG動(dòng)畫研究所

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安戈力全資子公司 | 專注于實(shí)拍類影視項(xiàng)目攝制服務(wù)，涵蓋企業(yè)宣傳片、TVC創(chuàng)意廣告、產(chǎn)品宣傳攝制等

12篇原創(chuàng)內(nèi)容

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